Online Marketing
If you're not listed in search engines then you're missing out on thousands of potential leads every single day. We can help get your website listed on search engines, which in turn will help drive new leads, more customers and ultimately more revenue.
Getting your website listed on searches engines is a great start, but that doesn't mean that customers will find your website. In order for customers to find your website you'll need to make sure that your website ranks well for relevant keywords in your industry. This involves a process called Search Engine Optimisation.
Search Engine Optimisation (SEO)
The process of optimising your website for search engines such as Google involves several different factors. It is estimated that the algorithm which Google uses to determine where your website should rank consists of roughly 200 different factors. The good news is that if you follow some basic principles you should be able to see a significant positive shift in your raking. Below are a few of the basic principles we use when optimising your website.
- PageRank
- Title Tags
- ALT tage
- Relevant content
- Quality backlinks
Find out more about how we can help you optimise your website for search engines.
Search Engine Marketing (SEM)
One of the most effective forms of online advertising is Pay Per Click (PPC), which allows your website advertisement to appear at the top of search engine results. Meaning that even if your website is not optimised for search engines you can have an advantage over your competition. Some of he main benefits of PPC advertising include:
- Highly targeted advertising, you have full control over which keywords trigger your advertisment
- Cost per click, you decide how much you want to spend per click (5c or $5 it's up to you)
- Daily budgets, so that you're always in control of your marketing spend
Learn more about Pay Per Click Advertising (PPC).
